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Optimisation of Online Campaigns for a Professional Product for Dentists

Realized 2017

Ilustrační obrázek s textem - Optimisation of Online Campaigns for a Professional Product for Dentists

Situation

3M is a manufacturing company operating in many industries around the world, offering more than 50,000 different products.

The campaign aimed at effectively promoting a new professional product for Pentamix Lite dentists.

Solution

Thanks to a pre-built competitive analysis, we defined the actual USPs (Unique Selling Proposition) of the product and several targeting options that we tested in the first phase to maximise the campaign’s ROI.

Testing a number of different slogans and banners brought us the desired results.

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Result

Thanks to comprehensive optimisations, gradual testing of appropriate slogans, banner forms and formats, ad networks and targeting options, we've been able to increase campaign efficiency by 230 % – expressed as click-through rate (CTR) and return of investments (ROI).

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Who worked on the project

Jakub Churý, Artem Markevich, Jitka Rysová, Martin Navrkal

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