Web accessibility: Another must-have or a great business opportunity?

From 28 June 2025, the new European Accessibility Act (EAA) will come into force. What does this really mean for your digital channels such as websites and mobile apps?

So far, the topic of website accessibility has mainly concerned public institutions. However, this is changing. The European Accessibility Directive (EAA) makes it mandatory for private companies to make products and services digitally accessible from 2025.

As a result, websites and mobile apps of companies and private institutions must now be accessible to everyone, including people with disabilities. This applies not only to digital channels, but also to other applications, smart devices, ATMs, audiovisual services, even e-shops and other...

A certain exception is made for smaller businesses with fewer than 10 employees and a turnover of up to 2 million euros. Other temporary exemptions may be products listed earlier, for example, but they too must ensure that their websites meet accessibility requirements by 2030 at the latest.

Why see accessibility as an advantage?

The accessibility of digital channels is often perceived as an unpleasant obligation. But in reality, it's a huge opportunity for businesses looking to reach a wider audience, increase their market share and strengthen their brand. It's an investment that pays off - and the numbers clearly prove it.

Did you know that up to 15% of the world's population has some form of disability or other limitation? That means that approximately one billion people face digital barriers. When the web is accessible, you're reaching not only these customers, but also their families, friends and colleagues. In other words - you have the chance to reach a much wider market than you might have thought.

According to another study by Click-Away Pound Report (2019), up to 69% of people with disabilities leave websites that are not accessible. And that means billions of dollars in losses for companies that don't address this area. So an accessible website isn't just the right thing to do - it's a smart business strategy.

After all, accessibility means more accessible information, more intuitive design, a better user experience for all, and higher conversion rates. After all, you're not only opening your website to people with disabilities, but also to seniors or people with situational or temporary limitations (such as a broken arm) or users on mobile devices. All of this will have a positive effect on your business performance and open up untapped potential.

How about accessibility?

Accessibility implementation includes conducting an accessibility audit, proposing design improvements with regard to color contrast and information clarity, properly implementing technical solutions, and training the team on accessibility rules and principles. Working with experts and non-profit organizations for the disabled can provide valuable and non-transferable knowledge and ensure that digital channels are truly accessible to all users.

At Lundegaard, we have many years of experience in addressing the accessibility of digital channels. We also work for public administration, where accessibility has been mandatory for many years, and our audits and consultations go beyond regular checks. We identify not only formal shortcomings, but also real barriers that prevent users from effectively using digital services. You can learn more about our services here.

Our constant interest in the topic, including from the perspective of non-profit organizations for the disabled, allows us to have a deeper empathy and understanding of their needs and to design accessible digital channels that meet inclusive design standards.