#2 Solution Spotlight: Digitisation of sales in 2025
3 months ago
Do you sell more than one product type? Do you have a configurable product or service offering? Do you have multiple segments with different needs and requirements? If you want to automate your sales, you need to have a good foundation: a flexible and well-designed backend, a clear vision for digital growth, a properly set up API, and above all - you need to throw away any fears associated with AI, which is no longer a luxury but a necessity today. In the second part of our series on technology trends, you'll learn how to put these principles into practice and why they are the foundation for successful AI-ready sales.
Or the 4 basic rules of digital selling without excuses:
1. Your offer is not a sandbag. Let your backend do more than just hold data together.
For example:
In telecommunications, it is crucial to respond immediately to the demand for new tariffs...
In the energy sector, it is necessary to constantly adapt to price fluctuations...
In the insurance industry, the opportunity to put the "icing on the cake" for clients is still being played for...
The backend should therefore not just be about data and functionality - creating it is a creative discipline. If someone on your team doesn't understand the importance of flexibility and responsiveness to market changes, you should have a serious talk with them. A good backend needs to be able to respond quickly to market changes, whether it's product configurations or dynamic pricing models, without the need for complex system interventions. A backend with arbitrary offer bundling capabilities is a "must have" not only for segments with complex product offerings.
2. The alpha omega of success is to have a vision. And being able to translate it into the backend.
Where do you want to go? What are you personalizing, segmenting? What value are you delivering to clients? These are the questions you need to answer before you get into the technical solution.
Imagine burning your business to the ground today. How would you rebuild it - without the legacy of the past? With that mind-set, go digital.
3. API in TOP 😎
Do you want to allow clients to insure their clothes before they put them in the dryer? Offer a quote for rooftop PV just based on a photo of the house? Be where your clients need your services - through an API. Take a deep breath and imagine what else you can get into the API for products as well as services.
After all, a well-configured API is the nervous system of your business - it connects systems, automates processes, and allows you to react quickly to changes.
APIs allow you to connect with partners, CRM systems, payment gateways and logistics.
The marketplace model (Alza, Amazon) requires an API for automated stocking and quoting.
Want an AI-ready system? The API must be able to collect and process data in real time.
4. AI is not the future, but the present. Finally, throw away unnecessary respect or fear!
It's February 2025 and we're telling you that the most important thing now is to really get to grips with AI and finally start working with it.
Getting lost in terms like ChatGPT, DeepSeek, SmythOS, n8n, cursor, Hugging Face, Zapier, Make, Ollama, LMSYS and others? Can't describe the added value these solutions add to your processes or don't know how to integrate them? Do you have specific requirements and security concerns about your data?
Then it's time to shift into a higher gear. Now.
AI-ready sales? With us, you're in control...
At Lundegaard, we have a complete team of specialists who take care of every step in building an AI-ready architecture. From a robust backend for catalog and system management, to an experienced JavaScript/React team for APIs and integrations, to top-notch front-end development and experts in Data, BI and AI. We'll help you select and combine the right tools to make the entire system run efficiently, scale, and be deployed in the shortest possible time. This allows you to leverage the full potential of automation and AI in your sales process faster.