#ChatGpt #AI #SEO #future_search
SEO ❤️ AI
Website optimization for ChatGPT and other AI tools
Did you know that 52% of people under the age of 26 are already actively using ChatGPT and that 36% of Czechs will have tried the technology by 2024?
How to set up a website to be easily found by ChatGPT and other AI assistants?
At a time when users are increasingly searching for information not only through Google but also through AI assistants like ChatGPT, the rules of the game for online content are changing. It's not enough to just optimize a website for search engines (SEO), paying attention to user experience (UX) but you need to think about Languge Model Optimization (LMO) - that is, how to make content accessible to artificial intelligences.
Structured data
For better understanding of web content by AI and search engines, it is important to implement structured data using schema.org.
This data provides clear context that allows AI to more accurately index content and display relevant information. For example, the FAQ schema allows you to tag questions and answers using JSON-LD, which improves the chance of getting featured snippets.
How-to schema structures step-by-step tutorials, making it easier to display them in search results. Using the right tags improves SEO, user experience, and search engine visibility.
Clear language and meta data
To better understand the content of AI models, it is crucial to use clear language and quality metadata. Titles, meta descriptions and headings should be concise, clear and to the point.
Meta descriptions help AI and users understand what a page is about before it is loaded. Well-structured text with clear paragraphs and lists increases readability.
Optimizing metadata and using keywords in a natural context improves SEO and AI's ability to understand content.
Open access to content and frequent updates
It is crucial for AI models that content is publicly available, readable and easily indexable. Pages hidden behind paywalls, complex JavaScript elements or dynamically loaded content are difficult for AI to access.
Models learn from publicly available data, so the more up-to-date and clearer the content you publish, the better the AI will understand and use it.
Regular updates increase the chance of being included in the training data and improve visibility in search engines.
How can we help you prepare your website to be searchable by AI?
We can deliver all or only partial activities of the whole process.
Optimizing structured data and metadata
We implement schema.org (FAQ, How-to, Article) for better indexing and understanding of content.
We will use JSON-LD or other search engine supported structured data formats to make your content readable to AI.
We set the right meta tags (titles, descriptions, alt texts) for maximum accessibility and readability of the content.
We test and validate structured data using tools like Google Rich Results Tests or other validators.
We optimize Open Graph and Twitter Cards for effective social sharing.
Our consultant can be involved at the beginning of the project, but also at any time during the project, depending on whether you implement the changes with your team or have everything done by us.
Optimising content for AI search
We create understandable, clearly structured texts with keywords in a natural context.
Divide the content into logical sections using headings H1, H2, H3, ... for better readability.
We link content using internal linking for better navigation and increased relevance.
We implement recommended snippets for better display in search results.
We can be a consultant who works with your team or we can implement the project on a turnkey basis.
We make your content available for AI indexing
We remove technical barriers (paywalls, redirects, JavaScript overlays) that prevent natural traversal and indexing.
We ensure content is accessible without the need for authentication or complicated procedures.
We will use simple HTML techniques and optimized CSS for easy indexing.
We minimize dynamic content loading and asynchronous requests to make content accessible without JavaScript.
We will test availability using tools like Google Search Console and Screaming Frog.
We monitor and analyse performance
We set up analytics tools (e.g. Google Analytics, Search Console, Bing Webmaster, Looker) to monitor traffic and performance.
We regularly analyse search queries and user behaviour on your website.
We monitor indexing states and resolve any indexing errors.
We prepare regular reports and suggest next steps for continuous improvement, but last but not least we involve and train you in the process.
I help companies make their websites and apps available to ChatGPT
We have been doing search engine optimization and SEO for AI for a long time because we believe it is a key success factor for most companies.
In the future, we expect search through AI tools like ChatGPT to become even more important than traditional Google or Seznam search. We see tailoring content and strategy for these new platforms as a critical step towards long-term growth and increased competitiveness.
Seize the new opportunity too and open your digital channels to AI.
Vitamina Plecháčová
AI SEO Ambasador
All of Vitamina's photos are of course also generated by ChtGPT😉.
Let us analyze your website for AI search readiness
After filling in the details below, we'll get back to you within 48 hours to identify your site's main issues in light of AI and recommend a course of action.
If you have any other questions, please feel free to email us at info@lundegaard.eu
