Competitive Intelligence
Gain an edge with information and a deeper understanding of the market. Identify opportunities for growth and be able to respond effectively to changes in the competitive environment.
Use modern technology to gather data on your competitors.
In today's fast-changing business environment, it is crucial to have an overview of the competitive market. Competitive Intelligence (CI) allows you to systematically collect, analyse and use information about competitors, customers and market trends to give you a strategic advantage.
We can help you create effective CI processes that enable you to identify new market opportunities and threats, anticipate and respond to competitors' actions in a timely manner, as well as optimize your products, services and marketing strategies.
Data collection and analysis
We focus on ethical and systematic collection of information from publicly available sources, i.e. websites, press releases, publications and customer reviews.
Market monitoring and competition
We help you monitor key competitive performance indicators such as pricing strategies, product portfolio changes, marketing campaigns and more.
Implementation into the corporate ecosystem
We offer support in implementing CI processes in your organization, including setting up internal procedures and responsibilities. We also help with the selection and implementation of appropriate tools and technologies. Last but not least, we train employees in the collection and analysis of competitive intelligence.
The goal is to create a sustainable system that will deliver long-term benefits.
Scaling information across the organisation
We don't just collect and analyse data - we also help scale the insights across the organisation.
Together, we design downstream process automation so that the information can immediately support decision-making in sales, marketing and product development.
We identify new use cases where newly acquired data can be applied - whether it's scoring business opportunities, personalizing campaigns or predicting market trends.
