Web Integration blog
5 reasons why your A/B test does not work
Web is important for you as a sales channel so you follow conversions and figure out ways to improve them. In this case you or your agency certainly are familiar with the concept of an A/B test. And if you are not, you certainly should be. A/B test is a very useful thing, irreplaceable in the process of improving conversions. You generate hypotheses, verify them and if they work, deploy them on the web. And the numbers will go up.