The change applies only to the tracking code replacement on your site. Google Analytics user interface remains the same. The new codes provide several benefits:
- New measurement protocol.
- Mobile applications measurement
- Tracking users across devices (using UserID).
- Offline data import (campaigns, phone calls, appointments at branches).
- Customized dimensions and metrics.
- Demographic data monitoring (age, gender, interests).
For more information about Universal Analytics, please go to Google .New measurement codes set up recommended. Should you have any questions, please do not hesitate to contact our helpdesk.