Advanced web analytics and expert redesign evaluation - www.pre.cz
Description of the solution
The aim of the project was the advanced introduction and setting of web analytics (a combination of Google Analytics and Google Tag Manager) and the expert evaluation of redesign implementation of the Prague Energy corporate website http://www.pre.cz.
Within the implementation of web analytics we focused on mesurement of all the relevant macro and micro conversions, as well as relevant events, which will serve to further development of the website. An integral part of this activity was also to train our client´s employees.
Another part of our provision was the evaluation of redesign implementation in terms of usability, UX and quality assurance (QA). The outcome was a set of prioritized recommendations for further development of this website.