Redesign of portal www.pre.cz is one of our key realizations for our long-term client Pražská energetika.
Description of the solution
Our main role in this project of redesign was the preparation of documents for subsequent implementation, especially the analysis and design of concept of the new portal including the customer zone. The focus was especially on the use, UX and strengthening the service, sales and informative function of portal.
The submitted concept included among others:
- Evaluation of current state of main portal of PRE and other connected webs from the view of applicability and UX,
- Definition of target groups and persons,
- Functional and technical design of portal and client zone,
- Preparation of informative architecture and navigation,
- Design of individual converse tracks and optimization processes,
- Preparation of complete interactive prototype for portal and client zone.
Same as the previous version, also the current version of portal is built on the latest generation of CMS LARS Vivo, and it fulfils the high requests of safety and performance.
- To combine several one-purpose websites of PRE into one.
- To perform the redesign of the main portal of PRE, which would fulfil the service, acquisition, sales and informative function.
- To radically simplify the structure and navigation of the portal, presentation of products and their online sale.
- To support the self-service of current clients.
- To make all functions of portal accessible also for a mobile device in attractive appearance.
The result of the projects is a modern portal providing the current and new customers of PRE maximum user enjoyment in timeless and modern graphics. The use of solution is strongly supported by simplified and clear structure of websites, including the segment navigation according to the type of customer (households, firms, wholesalers) together with the clear controlling of controversial tracks. That contributed to a significant strengthening of acquisition and service ability of the portal.
The solution built on the modern and safe CMS LARS Vivo ensures high performance, long life and easy future development of solution.
This redesign became the absolute winner of Web Top competition for 2014.