ALD Automotive has been long focused on providing car rentals. They are now extending and modifying ALD SmartCar functionalities.
Launch date: 14. 5. 2018
The main objective of the project was to redesign, extend and modify the functionalities of ALD SmartCar mobile application, including the possibility of using part of the application by drivers without having to log in. In the context of redesigning and the brand identity of ALD International the app has been renamed to My ALD Driver.
Description of the solution
We implemented the project in cooperation with the Czech branch as well as ALD Automotive International headquarters. The application is primarily for ALD clients - vehicle drivers and fleet managers, and it also has features for the general public.
Following the ALD "Brand identity ", we prepared a new UX and graphic design, and tuned the existing application to make it as user-friendly as possible. The original application was created for Android and iOS platforms separately; the new application was implemented with Xamarin technology, which now allows the application to be edited faster for both mobile platforms.
Our UX experts and graphic designers designed the application so that the redesigning and expanding the functionalities helps end users benefit from the new app as much as possible, with extremely easy and intuitive operation.