Lead Generation Microsite and Development of Online Strategies for Hypostroj.cz
Lead Generation Microsite and Development of Online Strategies for Hypostroj.cz

Fincetrum has decided to significantly enhance their online activities for services related to consulting on mortgages and their refinancing. To this end, the client wanted to create a new microsite, which will serve as the main lead generation channel for such services.

10. 6. 2016
Client: Fincentrum

Kateřina Tomanová

Project Manager / Fincentrum

We requested from Lundegaard a comprehensive solution suitable for the promotion of our consulting services in the negotiation of new mortgages and mortgage refinancing. For this purpose we have had made a set of microsites, which serves as a lead generation channel for our online activities. The application works well and reliably.

Description of the solution

We assisted the client with the complete implementation of the new website promoting mortgage consulting – from the initial concept to the subsequent implementation. Based on the input specifications we created a customised microsite, which reflects the conclusions of online strategies for attracting new leads in consulting on mortgages and their refinancing.

The backbone of the site is made up of well-arranged sites, where are outlined possible scenarios that meet the needs of the defined target groups. All communication is then set up aiming to build trust and successfully communicate the main idea, based on financial advisory recommendations.

Project objectives

The primary objective was to create a platform for lead generation for the mortgage-consulting segment. The original requirement was to develop a simple web platform that will enable comparison of conventional banking products advantages, realistically promoting achievable rates if using the services of Fincentrum financial consulting services.

This assignment subsequently led to identifying the need to create a new responsive microsite. The new website was to serve as the main sales channel support, and a focal point for selected activities of online marketing, as well as it was to be the landing page with sufficient persuasive reasoning, and powerful conversion effect. Part of the assignment was also setting up advanced web analytics.

Result

We designed an intuitive site with a straightforward conversion path, securing a high conversion rate, serving as the main lead generation channel for financial services. The project is built on CMS LARS Vivo, enabling easy management and work with the web content. The website is responsive (RWD), and designed to run on all types of devices (desktop, tablet, mobile).

In the initial stage, we prepared a creative concept and a document, which also included the analysis of the future content strategy and recommendations relating to the use of other potential opportunities for the individual digital channels. The resulting output will not only be a new site, but also a document summarizing the issues of online marketing focused on the client’s requirements and objectives of the site.

Used products

CMS Lars Vivo
CMS Lars Vivo

CMS Lars Vivo

Used services

Web Front End
Web Front End

Web Front End

Project management
Project management

Project management

Testing
Testing

Testing

Web Analytics
Web Analytics

Web Analytics

Web Building
Web Building

Web Building

Web graphics
Web graphics

Web graphics

Web project concepts
Web project concepts

Web project concepts

Webhosting
Webhosting

Webhosting

Webtenance
Webtenance

Webtenance

I would like to have similar solution

Poptávka
* Entries marked with star "*" have to be filled in!