Investicniweb.cz (Investment web) provides up-to-date information, advice and insights around investment and financial markets from experienced editors and experts. The portal allows users to set up and track their own topics and charts with selected market instruments. Our task was to redesign the site with emphasis on visuality and responsiveness. Yet, we took it even further and created an integrated Content Platform - "Content Factory".
Description of the solution
We have prepared a responsive website, with a new structure design and innovative features – e.g. a modern graphic design with a large "carousel" displaying the latest news. We have developed dynamic space utilization for articles as to fit different device sizes (mobile, tablet and desktop), and added additional visual effects. We have improved the search and the categorization and dynamic tagging of articles, which are now clear and the readers can easily choose truly interests them.
However, the robustness and connectivity of the content platform is also important. The system is built on CMS LARS Vivo platform, and the site already contains nearly a quarter of a million articles. CMS via API allows to automatically load stock exchange data and other content types. Additionally, it is possible to share the content.
In this world and time, we process information on many different devices. When in need of investment advice, the information should be available at all times; it must be up-to-date, in a very clear and tailor-made form.
The aim of the project was to create a new investment website www.investicniweb.cz, which would help attract new regular readers, and expand the base of the registered readers. This all was to be done this with the use of a modern responsive design (RWD) matching the most cutting edge features of top news sites.
We also faced the challenge of building a content platform that would be able to automatically retrieve data from other sources and provide content for other systems.
We've managed to create a new, advanced content site accessible from all kinds of devices. Readers can easily personalize the content of topic preferences article by article. At the same time, we have created a robust, yet flexible “Content Factory” to retrieve and share content with external resources. We keep on improving the platform and assisting to make it easier to use for editors.