"3M Cavilon Wipes Product comparator" is an iPresent application platform that we developed for 3M C3SD division.
Description of the solution
The solution consists of the calculation app, which is able to compare annual costs of using 3M Cavilon Wipes versus traditional washing procedures. The app instantly shows the results in the form of animated graphs, which clearly depict the benefits of using the 3M products.
The sales rep can freely adjust input parameters of the calculation during the meeting with the procurement representatives. Moreover, he can choose the parameters from the set of typical scenarios. So, no matter who is the customer, the sales rep can always quickly react and recalculate the results instantly based on the customer’s additional information.
The calculations are backed up with scientific studies, to which the sales rep can immediately refer.
The main goal was to support sales team in their daily work in front of the customers.
The former way of convincing the customers that 3M products bring more cost efficiency to hospitals was to show a complicated cost calculation in the excel spreadsheets to the procurement. These spreadsheets were very inconvenient to use for the sales reps, and customers did not understand clearly the benefits.
Lundegaard came up with a fancy and easy to use solution, utilizing the possibilities of the iPresent platform.
This project was the first iPresent project created for 3M C3SD Division and thus it was highly observed by C3SD stakeholders.
The tool was developed during Q3 of 2014 and put live soon after.
Currently the tool is used in the UK sales and its EU master is ready to be rolled-out to other countries of Western Europe.