Corporate (Enterprise) UX
Stop burdening your employees and business partners with the need to use confusing and complicated applications – it pays off.
Are your employees required to use applications that are confusing, slow or complicated and that prevent them from doing their jobs well? How come that even applications built with modern technologies and based on profound business analysis fail to gain acceptance by users?
We can see this happening often in technology/business-driven projects in which the main portion of the analysis and design is concerned with the choice of a technology and analysis of business requirements. One important component is missing, though, and that is the involvement of users.
Corporate UX is about involving users in the design and implementation of internal applications and systems (UX – User Experience) in order to improve user acceptance and increase the chances of the solution being successful. When working on a design, we consider the following questions: Who will be the typical user? What are his or her needs, motivations and limitations? What influences his or her behaviour and choices? When asked to improve an existing solution, we look into what prevents the users from using the product and achieving their goals.
Business performance (KPIs)
Number of change requests
Reduced training costs
Reduced support costs
Plan – Specify requirements
Specify business requirements and user goals that must be met so that the product is successful.
Analysis and research – Specify the context of use
Identify the typical user of the product, what purposes he or she will use the product for and what requirements he or she has on the product.
Design – Create a design solution
This part of the process typically takes place in several iterations, from a rough concept to a complete design – the design of information architecture, interactions, user interface.
Adaptation – Adapt the design to current needs and limitations
The adaptation of the final design before or during implementation to current needs and limitations which had not been reflected in the original design (e.g. a change in the client’s priorities, technological limitations...).
Assessment – Assess the design
The most important part of the process – Assessment through user testing (ideally scheduled as soon in the process as possible, using a prototype). High-quality testing improves the manufacture of a digital product.
We specialise in
- Presentation of products and services
- Contract generators
- B2B portals
- Contact centre systems
- Reporting (BI)
- Workforce Management Systems