Cetelem Slovensko Cooperates with Lundegaard to Launch a New Product Portal


Cetelem Slovakia headed up to re-designing its sales portal. Cetelem entrusted the implementation to Lundegaard, its long-time partner.

Cetelem Slovensko, a leading consumer credit provider, has been working on a new version of its product portal since 2014. The website reconstruction has been assigned to Lundegaard, a long-standing partner of Cetelem ČR and SR for web and other projects.

The project started with a thorough analysis and a draft of an elaborate interactive prototype. The main task was to implement a responsive web design (RWD) to the existing information architecture and content. Particular emphasis is placed on the conversion process, especially on the calculators, which have to be fully "flexible" and functional on both desktop and mobile devices, while maintaining their complexity.

The conversion process also includes a rework of the online loan application consisting of a necessary adjustment of the form to achieve the same or higher conversion than its current state on desktops, and to reliably support conversion on mobile devices.

For Lundegaard, the implementer, this was the first analysis of a responsive product portal of a large loan company in the Czech and Slovak market. The redesign proposal, therefore, proved to be a considerable challenge for the implementation team.

To take the context of use into consideration, the final appearance of the portal features not only responsive, but also adaptive design, adapting the functionality of the website and its elements to the user's platform.

The realization itself reflects on current trends in the field of RWD solutions - the "mobile first" approach - ensuring an optimal display of the product portal with emphasis on enjoyment and speed, on devices ranging from cellphones to desktops with high definition and pixel density.The portal is based on CMS LARS Vivo, a publication system meeting the high demands of Cetelem on security and performance.

Since Cetelem plans further significant changes to the portal, its development will be handled by a dedicated team using the agile SCRUM methodology. This approach will ensure flexible reaction to new requirements of the client, the users and the market as well as a rapid innovation. All this will provide Cetelem customers with an easy and comfortable access to the company products via an online product portal, regardless of the used end device.